If you want sassy, rich all over hair colour that is going to add depth and tone to your hair, Smart Colour Permanent is the collection for you.  We don’t want to baffle you with hundreds of browns, blacks and reds so we have come up with the ultimate Ammonia Free range of shades. They all cover grey too!
Which shade you ask?
If you want rich brown hair dye but minus red tones, Hot Chocolate is the shade you need. This hair dye is a natural looking brown which looks great on everyone! Even on naturally black hair, Hot Chocolate will lift it to a sassy brown.
Natural Black is formulated to live up to it’s name. It has a hint of brown to soften your look and harmonise with your skin tone and leaves your hair colour looking glossy and texturized.
Real Red. Thinking of going red but don’t want to go too bright? Real Red hair dye adds just the right brown and red tones for a subtle change. This hair colour adds natural vibrancy to your look.
Want ultimate red hair colour? Fiery Red is a bright, sassy and daring hair dye; for gals that just love red!
Pure Purple is a sophisticated yet fun hair dye. Apply to brown hair to add a hint of purple and on blonde, its pure purple!
Fancy yourself a blonde? Total Blonde will lift your colour up to seven shades lighter for that ultimate blonde hair colour. Great effect on any shade from dark blonde to black, always in trend; total blonde.