Our message is clear: Smart Beauty does NOT test on animals. We believe it is no longer necessary for cosmetic companies to test products in this way.

Ingredients: We use high-performance, innovative formulations with carefully selected natural ingredients that take care of the hair (organic certified ingredients and other natural sources including vitamins E&C).

Not over Packaged: We use environmentally friendly packaging, which is all 100% recyclable, including non-PVC mixing trays and sustainably sourced cardboard packaging.  Please make sure you recycle our packaging after use to help the environment.

Carbon Footprint: Shoe size matters when it comes to a Carbon Footprint!  All of the components that go into making our great products have been sourced in Europe in order to reduce our carbon footprint for environmental conservation.

SEDEX: Smart Beauty is proud to be a registered member of SEDEX, an organisation which promotes and monitors responsible and ethical trade through retail supply chains. 

We constantly monitor and aim to improve our ethical performance via external sources. For more information on this please contact us here.

Name: Email: Message: Data protection number: Z1332352

We support various charities and encourage our customers to do the same through financial and product incentives. For more information on this please contact us using the form above.