“…There is a demand for premium hair care products and consumer confidence is key,
but there can still be an element of price sensitivity with some retailers says
Madaleine Mansfieled, sales director of hair colour manufacturer Smart Beauty…”

“…new blonde products such as Smart Blonde will perform well…colours that are
suitable for all hair types, from Blonde to Asian and Afro hair,
are also key to the success of the Smart Beauty Brand…”